Week 4b

In class this week we talked about the design conference for a brief period at the beginning of class. We pretty much finalized the content for the content creation group and I spend about a half an hour working on an introduction for Aaron Chu. The next part of class was focused on our branding matrix's. We looked at a few of our classmates examples for the matrix. We also spent a good amount of time critiquing the new release of ios7 operating system which came out during our class period. Personally, I did not like the aesthetics of the new ios7. The icons seemed too cartoonish and took away from the apple brand. It seemed less sophisticated. We also watched the 7 minute video introducing ios7 on the apple website. It was AWESOME.