Unfortunately, these images are backwards because I used Photobooth to capture them. These are my branding matrix's for my app ideation. The first one is comparing apps that have a heavy use of gps locator vs. no gps locator and common vs. uncommon amongst other apps in the competing industry. My second one is comparing whether the app is personal vs. impersonal to the user and also whether the design of the app is minimal vs. busy.
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